DestinationQ is a partnership between the Queensland Government and tourism industry to invest, excel and grow Queensland's visitor economy. The most visible part of the partnership is the annual DestinationQ Forum which brings government and industry leaders together to debate and agree on the priorities for ensuring the industry remains competitive. The partnership is underpinned by Destination Success, a long term plan for the future with a commitment by industry and government to work together to drive growth and jobs in tourism across the state.