About

What is DestinationQ

DestinationQ is a partnership between the Queensland Government and the tourism industry.

This partnership facilitates ongoing engagement between industry and government to deliver on key priorities to drive growth and jobs in the state.

The most visible element of the partnership is the annual DestinationQ Forum which brings government and industry leaders together to discuss priorities for ensuring the industry remains competitive.

DestinationQ partners

Department of Tourism, Major Events, Small Business and the Commonwealth Games

The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) provides leadership in making Queensland an attractive destination for visitors, investment and events, supported by strong, capable and responsive small businesses.

The Department works closely with the private sector and across government to build the state’s tourism infrastructure and create a favourable environment for the industry to grow. DTESB also works with industry to attract investment, develop new product and experiences, improve transportation through expanded access and services, and seize new opportunities while addressing current and emerging challenges.

Tourism and Events Queensland

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state’s lead marketing, destination and experience development and major events agency.

In partnership with government, regional tourism organisations, industry and commercial stakeholders, TEQ aims to build Queensland’s tourism and events industry to foster innovation, drive industry growth and boost visitor expenditure.

Queensland Tourism Industry Council

Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland. It is a not for profit membership organisation representing the interests of Queensland’s tourism and hospitality industry.

QTIC’s membership comprises more than 3,000 regional members alongside 13 Regional Tourism Organisations and 18 industry sector associations.

QTIC runs the annual Queensland Tourism Awards, the state’s premier industry recognition program for outstanding contribution by organisations and individuals within our tourism sector.

Who's who in our tourism industry?

Each tourism destination in Queensland is represented by a Regional Tourism Organisation (RTO), as well as Local Tourism Organisations (LTOs), local governments and other associations.

At a state level, DTESB and TEQ (statutory authority) represent the industry within government, and QTIC is a not for profit membership organisation representing members' interests.

Organisations with a role in tourism:

National

IndustryGovernment

Australia-wide industry organisations
A range of national organisations exist to represent the tourism industry in Australia. For example, Tourism & Transport Forum (TTF) is the peak industry group for the Australian tourism, transport and aviation sectors. A national, member-funded CEO forum, TTF advocates the public policy interests of leading corporations and institutions in these sectors.

Australian Regional Tourism Network (ARTN)
The ARTN is the peak national body that represents regional tourism practitioners, and acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing, networking and more. It advocates the fostering of sustainable regional development and amplifies key messages to government, other industries and industry sectors, researchers, educators and the public.

Australian Institute of Tourism Officers (AITO)
AITO is the recognised professional body for people within Australia working in all aspects of the Tourism Industry. They offer training, networking opportunities and information regarding employment in the tourism industry.

Ecotourism Australia
Ecotourism Australia is a not for profit organisation focused on inspiring environmentally sustainable and culturally responsible tourism with members, and representing the interests of ecotourism operators through membership on advisory boards, reference groups and other industry bodies.

Tourism Australia
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. Its purpose is to increase the economic benefits of tourism to Australia.

Austrade
Austrade’s role is to advance Australia's international trade and education, investment, and tourism interests by providing information, advice and services to Australian businesses, education institutions, tourism operators, governments and citizens.

Tourism Research Australia
Tourism Research Australia (TRA) is a branch of Austrade. TRA is Australia's leading provider of tourism intelligence across both international and domestic markets. TRA equips industry with information to strengthen their marketing and business decisions and underpins government tourism policy, helping to improve the performance of the industry.

Tourism Ministers Meeting and Australian Standing Committee on Tourism
Australian and state and territory government Tourism Ministers hold informal meetings to discuss the implementation of Tourism
2020 and tourism policy matters. Tourism Ministers are supported by the Australian Standing Committee on Tourism (ASCOT).

State

IndustryGovernment

DestinationQ Partnership
The DestinationQ Partnership Agreement (PDF, 49.9KB) provides a framework for government and industry to work together to grow the visitor economy in Queensland.

Queensland Tourism Industry Council
The Queensland Tourism Industry Council (QTIC) is the peak private sector, membership-based industry body for tourism in Queensland. QTIC represents the interests of the tourism and hospitality industry across the state.

QTIC’s Associations Council
QTIC’s Associations Council consists of highly diverse industry sector bodies who discuss state-wide issues of significance. The council provides a forum for the sector associations to discuss common issues and develop strategies in a united and coordinated way.

Department of Tourism, Major Events, Small Business and the Commonwealth Games
The Department of Tourism, Major Events, Small Business and the Commonwealth Games (DTESB) provides leadership in making Queensland an attractive destination for tourists, investment and events, supported by strong, capable and responsive small businesses.

Tourism and Events Queensland
Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the state's lead marketing, destination and experience development and major events agency.

Local

IndustryGovernment

Regional Tourism Organisations
The state’s Regional Tourism Organisations (RTOs) are usually private sector, membership-based bodies that play a role in marketing and developing destinations, and coordinating the efforts of industry, local government and the community to grow tourism.

Visitor Information Centres
Visitor Information Centres (VICs) provide tourist information to visitors to encourage them to stay longer, spend more money, experience more attractions and revisit a region. VICs can be run by RTOs or Local Governments. Accredited VICs display the yellow on blue italicised ‘i’ symbol in accordance with the Signage Policy.

Local Tourism Organisations
Local Tourism Organisations (LTO) are usually private sector, membership-based bodies responsible for promoting their local area and its members, and driving or participating in local tourism development initiatives.

Local Government
Local government is responsible for developing their local area, and driving or participating in local tourism development initiatives. Some Councils have special Economic Development units with a tourism development and marketing role.

Local Government Association of Queensland
The Local Government Association of Queensland (LGAQ) is the peak body for local government in Queensland, set up to serve the state's 77 councils and their individual needs, including improving their operations and strengthen relationships with their communities.