Strategic priorities

Advancing Tourism 2016-20 was the Government’s flagship plan to capitalise on tourism growth in our state, and a framework for building a $28 billion industry, employing one in 11 Queenslanders across 57 000 tourism related businesses. The Government continues to achieve outcomes under the Advancing Tourism 2016-2020 Strategy, delivering new tourism infrastructure through the $180 million Growing Tourism, Growing Tourism Jobs initiative; projects like the Wangetti Trail under the Queensland Ecotourism Trails program; rejuvenated Great Barrier Reef island resorts; new major events; and worked with the private sector to build a $14 billion tourism investment pipeline.

Read more about the Advancing Tourism 2016-20 Tourism Strategy.

While the global tourism industry continues to face challenges from the COVID-19 pandemic, Queensland tourism is well positioned to build back better; to be strategic and contemporary; and grow into the future as a market leader and global destination of choice. In 2021 the Palaszczuk Government formed a Tourism Industry Reference Panel of experienced experts to lead the development of an Action Plan for Tourism Recovery, identifying new initiatives and strategies to position Queensland’s tourism industry for success after COVID-19. The Industry Reference Panel plans to release the final plan in early 2022.

Read more about the Tourism Industry Reference Panel.

More information

Further information on other policies and strategies implemented by the Department of Tourism, Innovation and Sport aimed at growing the Queensland tourism industry can be found on the Department website.