For information and resources from previous DestinationQ Forums, click on the year below:
2017 DestinationQ Forum
The 2017 DestinationQ Forum was held in Brisbane on 9 November 2017 and attracted over 400 registrations. The theme of the 2017 forum was competitiveness from collaboration in the tourism sector and delegates heard from international and local speakers, and participated in in a collaborative session on optimising Queensland’s competitiveness and connecting with Queensland’s story.
On 10 November 2017 delegates had the option to participate in site visits to either the Gold Coast or the Brisbane Airport, or attend a virtual reality information session.
- William Bakker, DestinationThink! ‘Redefining Destination Marketing’ (PDF, 5.6MB)
- Butch Spyridon, Nashville Convention and Visitors Corp ‘Nashville Music City’ (PDF, 4.3MB)
- Suzie Clarke, Bundy Food Tours ‘Competitiveness comes from Collaboration’ (PDF, 4.0MB)
- Greg Donovan, Big Red Bash ‘Collaboration – an outback event perspective’ (PDF, 3.8MB)
- Jeff Flood, Summer Land Camels ‘Collaboration for success’ (PDF, 1.8MB)
- Anthony Climpson, Go New Forest CIC ‘Common sense into common practice’ (PDF, 2.1MB) and handout (PDF, 171.5KB)
2017 DestinationQ Engaging Local Government in Tourism
Delegates attending the Local Government Association of Queensland (LGAQ) Annual Conference heard insights and best practice on how local governments can support the development of tourism in their region at the DestinationQ session on Monday 16 October 2017 in Gladstone.
- Mayor Mark Jamieson, Sunshine Coast Council 'Government, Industry and Community Collaboration' (PDF, 1.7MB)
- Professor Sara Dolnicar, UQ Business School ‘The ripple effect of peer-to-peer accommodation networks’ (PDF, 2.0MB)
- Mr Ben O’Hara, Development Director for Spicers Scenic Rim Trail ‘Delivering on the promise: working with government to deliver a new ecotourism experience’ (PDF, 4.7MB)
- Mr Steven Silvester, General Manager, Investment Attraction Brisbane Marketing ‘Local government incentives for tourism investment and development’ (PDF, 1.5MB)
2017 DestinationQ Events Conference
Held on Wednesday 30 August 2017 at the Empire Theatre, Toowoomba, the Events Conference centred around the theme of harnessing the value of events in regional communities and focus on the drivers of value in events - economic, marketing, community and support by advocacy.
The Queensland Events Guide, a comprehensive resource to assist local organisers of events, was released and is available on the Tourism and Events Queensland website.
- Glenn Hardy, IER ‘Creating and measuring economic value around events’ (PDF, 10.5MB)
- Jeff Gillies, IRONMAN Oceania ‘Winning through packaging experiences’ (PDF, 3.0MB)
- Kate Scott, Toowoomba Carnival of Flowers/Cr Geoff McDonald, Toowoomba Regional Council ‘Toowoomba Carnival of Flowers’ (PDF, 2.5MB)
- Louisa Panuel, Office of the Commonwealth Games ‘Embracing 2018 Legacy program’ (PDF, 6.3MB)
- Ben Pole, Ipswich City Council ‘CMC Rocks in Ipswich’ (PDF, 2.8MB)
2016 DestinationQ Forum
Held in Mackay on 25 October 2016, the 2016 DestinationQ Forum attracted over 300 representatives from the Queensland tourism industry, and state and local governments to engage in a program of presentations by keynote speakers, panel discussions, workshops, a Ministerial Panel and industry networking reception.
The forum program (PDF, 676.7KB) outlines proceedings for the forum.
As part of the forum, the Advancing Tourism 2016-20 strategy and the Advancing Tourism in North Queensland supplement were launched. Both these documents outline the Queensland Government’s plan to grow tourism and jobs.
2016 State of the Industry report, also released at the forum, outlines the key achievements of the industry over the past year.
2015 DestinationQ Forum
The 2015 DestinationQ Forum was held in Townsville on 8 and 9 October 2015.
Government and industry came together to debate the challenge of converting aspiration to visitation. The forum drew on new consumer insights and experienced speakers to challenge delegates to deliver on our promise to visitors.
The forum communique (PDF, 2.4MB) provides a summary of the discussions and outcomes of the 2015 DestinationQ Forum.
Keynote presentations and masterclass workbooks from the forum can be found in Resources. Each of the masterclasses explored the themes of innovation, quality and connectivity relevant to the consumer experience within a specific topic.
2014 DestinationQ Forum
The 2014 DestinationQ Forum was held on 16-17 September 2014 on the Sunshine Coast.
The forum report (PDF, 7.0MB) details the outcomes and key messages from the two-day event.
The 2014 DestinationQ Forum communique (PDF, 299.3KB) includes the top two industry commitments for each of the three forum themes, as voted by the delegates, as well as the individual commitments made by delegates.
In 2014, the forum program was supplemented with optional master classes which took a deeper look at key issues facing the industry. Information about the master classes is available in Resources.
2013 DestinationQ Forum
The 2013 DestinationQ Forum was held 27-28 August, 2013 at the Gold Coast Convention and Exhibition Centre, Broadbeach with 380 delegates.
The 2013 Forum reported on the progress of the 2012 Partnership Agreement and 12 Month Key Action Plan and then focused on the development of a 20 year plan for the tourism industry (PDF, 13.9MB).
2012 DestinationQ Forum
The inaugural DestinationQ forum was held in Cairns at the Pullman Reef Hotel Casino on 25-26 June 2012.
At the forum, 390 attendees participated in a series of workshops on the issues, opportunities and actions needed to develop short, medium and long-term plans to grow Queensland's tourism industry and achieve the 2020 goal of doubling visitor expenditure.
The major outcome of the 2012 forum was a Partnership Agreement and 12 Month Key Action Plan (PDF, 216.3KB) signed by the Queensland Government and the Queensland Tourism Industry Council.