Regions

Queensland's Destinations

Queensland's diverse destinations and iconic experiences will play a vital role in delivering the long-term plan - Destination Success: the 20-year Plan for Queensland Tourism.

A set of unique hero experiences has been identified for each of Queensland's 13 tourism destinations to highlight engaging experiences and capture the essence of each region. These experiences are:

  • World class iconic experiences that provide a destination with a real competitive edge over other destinations
  • Experiences that focus on what is truly unique, memorable or engaging about a destination; and
  • Experiences that meet the needs of our target markets.

The hero experiences and the industry's long term vision provide the foundation for Destination Tourism Plans currently under development for each region led by the regional tourism organisations and supported by Tourism and Events Queensland.

To find out more about Queensland's tourism regions, select a region on the map below. You can either click or hover over a region to get information, or select from the legend. Use the Read More button to find out more details.

Regions

Regions

Choose a region from the map. You can either click or hover over a region to get information, or select from the legend. Use the Read More button to find out more details.

Tropical North Queensland

Year ending March 2016, the Tropical North Queensland region had attracted:

  • 2,200,000 overnight domestic visitors
  • 830,000 international visitors
  • $2.36 billion in domestic overnight visitor expenditure and $1.09 billion in international visitor expenditure

For more tourism statistics about the Tropical North QLD region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Townsville

Year ending March 2016, the Townsville region had attracted:

  • 1,166,000 overnight domestic visitors
  • 122,000 international visitors
  • $933 million in domestic overnight visitor expenditure and $106 million in international visitor expenditure

For more tourism statistics about the Townsville region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Outback

Year ending March 2016, the Outback region had attracted:

  • 492,000 overnight domestic visitors
  • 23,000 international visitors
  • $309 million in domestic overnight visitor expenditure

For more tourism statistics about the Outback region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Whitsundays

Year ending March 2016, the Whitsundays region had attracted:

  • 447,000 overnight domestic visitors
  • 208,000 international visitors
  • $524 million in domestic overnight visitor expenditure

For more tourism statistics about the Whitsundays region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Mackay

Year ending March 2016, the Mackay region had attracted:

  • 803,000 overnight domestic visitors
  • 42,000 international visitors
  • $301 million in domestic overnight visitor expenditure

For more tourism statistics about the Mackay region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Capricorn

Year ending March 2016, the Southern Great Barrier Reef region (of which Capricorn is a part) had attracted:

  • 1,968,000 overnight domestic visitors
  • 140,000 international visitors
  • $948 million in domestic overnight visitor expenditure 

For more tourism statistics about the Capricorn region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Gladstone

Year ending March 2016, the Southern Great Barrier Reef region (of which Gladstone is a part) had attracted:

  • 1,968,000 overnight domestic visitors
  • 140,000 international visitors
  • $948 million in domestic overnight visitor expenditure

For more tourism statistics about the Gladstone region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Bundaberg

Year ending March 2016, the Southern Great Barrier Reef region (of which Bundaberg is a part) had attracted:

  • 1,968,000 overnight domestic visitors
  • 140,000 international visitors
  • $948 million in domestic overnight visitor expenditure

For more tourism statistics about the Bundaberg region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Southern Queensland Country

Year ending March 2016, the Southern Queensland Country region had attracted:

  • 1,884,000 overnight domestic visitors
  • 50,000 international visitors
  • $606 million in domestic overnight visitor expenditure  and $73 million in international visitor expenditure 

For more tourism statistics about the Southern QLD country region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Fraser Coast

Year ending March 2016, the Fraser Coast region had attracted:

  • 619,000 overnight domestic visitors
  • 131,000 international visitors
  • $286 million in domestic overnight visitor expenditure and $36 million in international visitor expenditure

For more tourism statistics about the Fraser Coast region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Sunshine Coast

Year ending March 2016, the Sunshine Coast region had attracted:

  • 3,007,000 overnight domestic visitors
  • 258,000 international visitors
  • $1.86 billion in domestic overnight visitor expenditure and $236 million in international visitor expenditure

For more tourism statistics about the Sunshine Coast region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Brisbane

Year ending March 2016, the Brisbane region had attracted:

  • 5,696,000 overnight domestic visitors
  • 1,150,000 international visitors
  • $3.4 billion in domestic overnight visitor expenditure and $1.95 billion in international visitor expenditure

For more tourism statistics about the Brisbane region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Gold Coast

Year ending March 2016, the Gold Coast region had attracted:

  • 3,680,000 overnight domestic visitors
  • 949,000 international visitors
  • $2.91 billion in domestic overnight visitor expenditure and $1.22 billion in international visitor expenditure

For more tourism statistics about the Gold Coast region, download the latest Regional Snapshot published by Tourism and Events Queensland.

Who’s who in our tourism industry?

Each region is represented by a regional tourism organisation (RTO), as well as local tourism organisations (LTOs), local governments and other associations.

At a state level, the Department of Tourism, Major Events, Small Business and the Commonwealth Games, and Tourism and Events Queensland (statutory authority) represent the industry within government, and the Queensland Tourism Industry Council is a not for profit membership organisation representing members' interests.

Download our flyer Organisations with a role in tourism (PDF, 252.0KB) for more information about the structure of the tourism industry.