2016 State of the Industry Online Report

The 2016 State of the Industry report showcases the success of the Queensland tourism industry. The report covers key highlights across government and industry,  and includes insights from the Queensland Tourism Industry Council, the regional tourism organisation network as well as research from our university partners.

2015 State of the Industry Online Report

The 2015 State of the Industry report showcases the success of the Queensland tourism industry.

2015 DestinationQ Forum

The Forum Communique (PDF, 2.4MB) provides a summary of the discussions and outcomes of the 2015 DestinationQ Forum.

Slides from the Graphic Recorder (PDF, 8.5MB), Gavin Blake from Fever Picture.  As a graphic recorder, Gavin captured the key points in real time through illustrations, colour and text.

Forum Program (PDF, 142.4KB) for the 2015 DestinationQ Forum on 8-9 October 2015 in Townsville.

Forum Workbook (PDF, 1.6MB) was developed to guide delegates throughout the 2015 DestinationQ Forum.

Masterclass Workbooks were developed for each of the individual masterclasses to assist delegates throughout the sessions.

• Unlocking the potential of the Asia market  
• Using digital channels to drive business  
• Developing innovative experiences, starting with the Great Barrier Reef  
• Enhancing and connecting tourism and transport to provide a seamless visitor journey  
• Exceeding expectations through a GUEST philosophy  

Visit the 2015 DestinationQ Forum page for more information.

2014 State of the Industry Report

The 2014 State of the Industry report was a collaborative effort with our industry partners, the Queensland Tourism Industry Council, the state's Regional Tourism Organisations, and  our universities' schools of tourism. For the first time, we present a rounded picture of the tourism sector in Queensland by including contributions to the report from industry, regions, education and government.

2014 DestinationQ Forum

Forum Communique (PDF, 299.3KB) signed by the Premier, the Minister for Tourism, Major Events, Small Business and the Commonwealth Games and the Chair of the Queensland Tourism Industry Council.

Forum report (PDF, 7.0MB) detailing the outcomes and key messages from the 2014 DestinationQ Forum.

Forum Program (PDF, 2.9MB) for the 2014 DestinationQ Forum on 16-17 September 2014 on the Sunshine Coast.

The Delegate Workbook (PDF, 2.8MB) was developed to guide delegates through the two-day DestinationQ forum. It sets out the key insights explored in further detail by our speakers and in the small group and plenary sessions.

Visit the 2014 DestinationQ forums page for more information (including keynote speaker presentations).