Masterclass workbooks

This suite of workbooks provides a guide to each of the masterclass sessions delivered at the 2015 DestinationQ Forum. Each workbook steps through the specific masterclass session, including speakers and research relevant to the masterclass topic.

Unlocking the potential of the Asia market (2015)

Using digital channels to drive business (2015)

Developing innovative experiences, starting with the Great Barrier Reef (2015)

Enhancing and connecting tourism and transport to provide a seamless visitor journey (2015)

Exceeding expectations through a GUEST philosophy (2015)

Masterclass report back on learnings and priorities identified by delegates (2015)