This suite of workbooks provides a guide to each of the masterclass sessions delivered at the 2015 DestinationQ Forum. Each workbook steps through the specific masterclass session, including speakers and research relevant to the masterclass topic.

Unlocking the potential of the Asia market (2015)

• Asia Market workbook
• Unlocking the potential of Asia markets (PDF, 2.7MB) capturing the discussions

Using digital channels to drive business (2015)

• Digital Channels workbook

Developing innovative experiences, starting with the Great Barrier Reef (2015)

• Innovative Experiences workbook

Enhancing and connecting tourism and transport to provide a seamless visitor journey (2015)

• Tourism and Transport workbook

Exceeding expectations through a GUEST philosophy (2015)

• Exceeding Expectations workbook

Masterclass report back on learnings and priorities identified by delegates (2015)

• Summary slides (PDF, 782.4KB) presented by the facilitators