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State of the Industry Report

2016 State of the Industry report

The 2016 State of the Industry report showcases the success of the Queensland tourism industry. The report covers key highlights across government and industry, and includes insights from the Queensland Tourism Industry Council, the regional tourism organisation network as well as research from our university partners.

2015 State of the Industry

The 2015 State of the Industry report showcases the success of the Queensland tourism industry over 2014-15. It illustrates headline industry performance and progress towards the 20-year tourism plan. The report was a collaborative effort with our industry partners, the Queensland Tourism Industry Council, the state's Regional Tourism Organisations, and our universities' schools of tourism.

2014 State of the Industry Report

This report was a collaborative effort with our industry partners, the Queensland Tourism Industry Council, the state's Regional Tourism Organisations, and our universities' schools of tourism. For the first time, we present a rounded picture of the tourism sector in Queensland by including contributions  to the report from industry, regions, education and government.

Download the 2014 State of the Industryreport in two parts: 

2014 DestinationQ Forum

Forum Communique (PDF, 299.3KB) signed by the Premier, the Minister for Tourism, Major Events, Small Business and the Commonwealth Games and the Chair of the Queensland Tourism Industry Council. 

Forum report (PDF, 7.0MB) detailing the outcomes and key messages from the 2014 DestinationQ Forum.

Forum Program (PDF, 2.9MB) for the 2014 DestinationQ Forum on 16-17 September 2014 on the Sunshine Coast.

The Delegate Workbook (PDF, 2.8MB) was developed to guide delegates through the two-day DestinationQ forum. It sets out the key insights explored in further detail by our speakers and in the small group and plenary sessions.

Visit the 2014 DestinationQ forums page for more information (including keynote speaker presentations). 

2014 DestinationQ Forum  Research reports

Four research reports informed discussions at the 2014  DestinationQ forum. Find out more about these research reports in the Insights section.

1. The voice of the consumer study

A study of what travellers to Queensland are saying on social media about what makes a quality experience from their perspective.

Download the report:

Download the infographic summaries:

  1. Accommodation (PDF, 280.1KB)
  2. Tours (PDF, 385.8KB)
  3. Attractions, and (PDF, 388.0KB)
  4. Restaurants and hospitality (PDF, 400.3KB)

Download the Destination chapters:

2. The voice of the operator study

Outcomes from regional workshops with Queensland operators to identify what motivates them, and what are the barriers and enablers for innovation and investment in their product.

Download the final report (PDF, 1.1MB).

3. Industry lifecycle

An analysis of patterns of investment in Queensland's tourism product and where our accommodation rooms sit in the product lifecycle spectrum.

Documents for download:

4. Destination best practice

A look at international best practice in growing destinations and how this could be applied in Queensland.

Documents for download:

Destination Success: the 20-year Plan for Queensland Tourism

Destination Success: the 20-year Plan for Queensland Tourism (PDF, 13.9MB) outlines what needs to happen for the tourism industry in Queensland to be competitive and successful in the long term. It consists of the vision, strategic directions and action plan.

Download the plan in parts: 

The Destination Success Snapshot  (PDF, 1.1MB) is a summarised version of the entire plan.

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