Brisbane is a sub-tropical modern and diverse city that offers a range of appealing experiences for visitors, in a warm and friendly environment. It is the third largest city in Australia and is home to over two million culturally-diverse people.

The region stretches from Bribie Island in the north to City of Logan in the south and Lockyer Valley in the west, to Moreton Island and North Stradbroke Island in the east.

Brisbane Marketing is the regional tourism organisation for Brisbane, Logan, Ipswich, Scenic Rim, Lockyer Valley, Moreton Bay, Redlands and Somerset.

The Brisbane region’s Hero Experiences have been developed to deliver the region’s long-term tourism vision and brand promise. The Hero Experience themes are:

  • Vibrant, Relaxed, Urban Outdoor Lifestyle
  • Events and Culture
  • Nature at your doorstep bursting with colour and life

Learn more about regional tourism data through research and insights.