Brisbane is an urban metropolis with a relaxed subtropical alfresco lifestyle and clear blue skies all year round.  Brisbane is currently experiencing a once-in-a-generation tourism infrastructure boom with over $12 billion of projects having been delivered or currently underway. In addition to significantly increased hotel supply including new international brands, new land, sea and aerial tours and attractions are connecting visitors to the natural wonders found on Brisbane’s doorstep. World heritage rainforests, idyllic islands, inspiring mountain peaks and a pristine bay can all be found an hour from the city centre.

A safe, welcoming city full of friendly, helpful people, Brisbane embodies the best of Australia. The region stretches from Bribie Island in the north to City of Logan in the south and Somerset in the west, to Moreton Island and North Stradbroke Island in the east.

Brisbane Economic Development Agency is the regional tourism organisation for Brisbane, Logan, Ipswich, Scenic Rim, Moreton Bay Region, Redlands and Somerset.

The Brisbane region’s Hero Experiences have been developed to deliver the region’s long-term tourism vision and brand promise. The Hero Experience pillars are:

  • A global open-air green city, embracing the river at its heart.
  • A pristine bay of Aboriginal culture and wildlife,
  • A majestic rim of mountain peaks, fertile valleys and world heritage rainforest.
  • Australia’s urban adventure capital.
  • A city that embraces events and welcomes visitors as our own.

Learn more about regional tourism data through research and insights.