Outback Queensland

Outback Queensland stretches from Camooweal and the Overlander's Way in the north, Birdsville in the west, Cunnamulla in the south and Roma in the east.

Outback Queensland is synonymous with a real Australian experience that embraces the nation's cultural heritage and pioneering spirit.

Domestic overnight travel to the Outback increased by 11% in the three years to March 2017. The intrastate market is the region’s largest, accounting for 77.2% of visitation, and was up by 11.8%.

In year ending March 2017, domestic and international visitors to Outback Queensland reached 831,000 and this generated a total expenditure of $498.1 million.

Outback Queensland Tourism Association Inc. is the regional tourism organisation and reported the following highlights and initiatives for 2016-17.

  • 11 awards were received at the Queensland tourism awards, including 7 gold, 2 bronze and 2 silver. The Mount Isa Rotary Rodeo went on to receive gold at the Australian Tourism Awards for the ‘Events & Festivals’ category.
  • 2000 new memberships to the loyalty program ‘Outback Mates’ was achieved through the ‘Eventures’ campaign to increase awareness of the program and to encourage greater spend within the region.
  • Successful industry workshops focusing on events, digital marketing and being ‘trade ready’ were showcased in over 10 Outback locations.
  • Council and industry members of the Outback Queensland Tourism Association (OQTA) attended 8 unique consumer and trade shows; appearing at the South Australian Caravan Show for the first time.
  • The ‘Outback Entertainment Centre’ was constructed at the Australian Stockman’s Hall of Fame and opened in October 2016.
  • The world class ‘Dinosaur Canyon’ was added as an extension to the Australian Age of Dinosaurs Museum in Winton in April 2017.
  • Attendance at the Australian Tourism Exchange sought new relationships and trade opportunities with several interested international buyers.
  • Three new packages were finalised to allow a total of eight international trade ready products to be available for the Outback Region; taking note that no product existed pre-2015.
  • Statistics revealed record attendance at Outback events including Roma’s Easter in the Country, Vision Splendid Film Festival, The Julia Creek Dirt & Dust Festival and The Big Red Bash.

Outback Queensland Hero Experiences have been developed to deliver the region’s long-term tourism vision and brand promise. The Hero Experience themes are:

  • Heritage and Locals
  • Outback Adventures
  • Dinosaurs
  • Outback Events

Visit the TEQ website for more information on Outback Queensland.