Outback Queensland stretches from Camooweal and the Overlander's Way in the north, Birdsville in the west, Cunnamulla in the south and Roma in the east.
Outback Queensland is synonymous with a real Australian experience that embraces the nation's cultural heritage and pioneering spirit.
Domestic overnight travel to the Outback increased by 11% in the three years to March 2017. The intrastate market is the region’s largest, accounting for 77.2% of visitation, and was up by 11.8%.
In year ending March 2017, domestic and international visitors to Outback Queensland reached 831,000 and this generated a total expenditure of $498.1 million.
Outback Queensland Tourism Association Inc. is the regional tourism organisation and reported the following highlights and initiatives for 2016-17.
- 11 awards were received at the Queensland tourism awards, including 7 gold, 2 bronze and 2 silver. The Mount Isa Rotary Rodeo went on to receive gold at the Australian Tourism Awards for the ‘Events & Festivals’ category.
- 2000 new memberships to the loyalty program ‘Outback Mates’ was achieved through the ‘Eventures’ campaign to increase awareness of the program and to encourage greater spend within the region.
- Successful industry workshops focusing on events, digital marketing and being ‘trade ready’ were showcased in over 10 Outback locations.
- Council and industry members of the Outback Queensland Tourism Association (OQTA) attended 8 unique consumer and trade shows; appearing at the South Australian Caravan Show for the first time.
- The ‘Outback Entertainment Centre’ was constructed at the Australian Stockman’s Hall of Fame and opened in October 2016.
- The world class ‘Dinosaur Canyon’ was added as an extension to the Australian Age of Dinosaurs Museum in Winton in April 2017.
- Attendance at the Australian Tourism Exchange sought new relationships and trade opportunities with several interested international buyers.
- Three new packages were finalised to allow a total of eight international trade ready products to be available for the Outback Region; taking note that no product existed pre-2015.
- Statistics revealed record attendance at Outback events including Roma’s Easter in the Country, Vision Splendid Film Festival, The Julia Creek Dirt & Dust Festival and The Big Red Bash.
Outback Queensland Hero Experiences have been developed to deliver the region’s long-term tourism vision and brand promise. The Hero Experience themes are:
- Heritage and Locals
- Outback Adventures
- Outback Events
Visit the TEQ website for more information on Outback Queensland.