Visit the Tourism and Events Queensland’s corporate website to view tourism research and insights.

Insights and projects from Queensland’s tertiary institutions

Queensland’s tertiary institutions have brought a wealth of new thinking to the tourism industry, which will ultimately support our own industry's development; as well as provide inspiration for the next generation of tourism leaders.  The following snapshots give a small glimpse of their work; including their close relationships with industry.

University of Queensland Business School

Strong collaboration is needed for effective tourism disaster recovery

Effective tourism disaster recovery requires strong collaboration across government agencies and between government and tourism industry stakeholders. This research examines tourism stakeholder collaboration in response to Cyclone Marcia, which hit Queensland in 2016. Motives for collaboration were related to resource management and built on previous relationships. Constant communication and trust were key elements for effective collaboration, while competing demands and poor relationships were barriers to effective collaboration.

Jiang, Y. & Ritchie, B.W. (2017). Disaster collaboration in tourism: Motives, impediments and success factors. Journal of Hospitality and Tourism Management, 31 70–82.

Festivals have significant positive outcomes for communities

This book identifies the ways in which events and festivals can contribute positively to those communities which host them, beyond traditional economic measures. Social capital, social justice and social inclusion are all areas where the socio-cultural impacts of events can be assessed. However, the book also demonstrates that festivals and events must be planned and managed carefully to avoid potential negative outcomes, such as further exclusion of already marginalised communities.

Mair, J. & Duffy, M. (2017). Festival encounters: Theoretical perspectives. London: Routledge

Meaningful vacation experiences

Increasingly, vacation time is recognised as a quality-of-life experience through which people often define their lives. In this study, 77 participants were asked to reflect on the things that made past vacations meaningful. Many sources of meaning were found to be offered in and through vacations, including strengthening bonds with family and friends, enjoying the hospitality of strangers, spending time in nature, learning new skills, gaining new insights, reflecting on life, engaging in novel or unique experiences, expressing identity, marking milestones, facing and overcoming challenges, establishing a sense of independence and self-sufficiency, and finding inspiration, courage and hope. The findings lend support to the vision of tourism as a positive institution that encourages growth and well-being.

Packer, J. and Gill, C. (2017). Meaningful vacation experiences. In S. Filep, J. Laing, and M. Csikszentmihalyi (Eds) Positive Tourism . (pp19–34) Routledge.

The Impact of Disruptive Technology on Queensland's Tourism

Digital disruption and the collaborative economy is a fact of life for the travel and tourism sector. Mobile technologies have changed the way people research, plan, book and pay for travel, and communication is through smart phones, skype, instant messaging and social media. It has also changed how they think about travel and customer service expectations. The University of Queensland's Tour7040 subject was commissioned to provide recommendations to the Department of Tourism, Innovation and Sport on tourism policy impacts due to disruptive technologies and the collaborative economy.

Read the report (PDF, 3.6MB)

The Future is Here: Augmented Reality in Tourism

The project ‘The Future is here: Augmented Reality in Tourism’ was undertaken for the Department of Tourism, Innovation and Sport by the University of Queensland student group. It provided an analysis and evaluation of Augmented Reality (AR). It gives an insight into the world of AR, its opportunities, challenges and applications in the Queensland’s tourism industry as well as how the Queensland Government tourism industry could help encourage the usage of AR. The main focus was to develop the onsite visitor experience through the use of mobile devices.

Read the report

Electric Vehicle Tourism in Queensland

As part of the University of Queensland Business School’s TOUR 7040 Work Integrated Learning 2019 Group Project Placement, the Electric Vehicle (EV) research project was undertaken for the Tourism Division, Department of Tourism, Innovation and Sport (DTIS). The report provides insight into the benefits of EVs, including the opportunities and constraints for EVs in tourism and Drive Tourism, and looks at a number of EV programs and case studies in Australia and overseas. The research shows that EV use in tourism positively impacts the environment and enhances sustainability for economic and social development, and provides suggestions on how the adoption of EVs could be encouraged for sustainable tourism purposes.

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Drones in Tourism

The Department of Tourism, Innovation and Sport (DTIS) commissioned the University of Queensland Business School’s TOUR 7040 Work Integrated Learning 2019 Group Project Placement students to conduct a desk-based research study on the use of drones to explore issues and opportunities to support Queensland tourism businesses. The report provides a good insight into the future of drone technology, including the characteristics of drone technology suitable for the tourism industry, potential application for tourism, and some ideas on how to better support businesses in taking up these opportunities.

Read the report

Film and Screen Industry and Tourism – Opportunities to leverage film location based tourism in Queensland

This report is the culmination of the efforts of eight postgraduate students who researched the opportunities to develop film location-based tourism and experiences in Queensland. The report contains interesting case study examples and proposes recommendations for Queensland.

Read the Report

Griffith University: Department of Tourism, Sport and Hotel Management and The Griffith Institute for Tourism

Revival of the Charleville Cosmos Centre

The Griffith Institute for Tourism partnered with the Murweh Shire Council to revitalise the Charleville Cosmos Centre in regional Queensland. Based on the core findings of this research the revitalisation is now complete with a virtual rocket and immersive theatre space that opened in April. Watch the time-lapse video of the rocket being constructed.

Global Sustainable Tourism Dashboard

How much does tourism contribute to the Sustainable Development Goals? Researchers from GIFT have collaborated with the University of Surrey to develop a global dashboard to track the performance of tourism across all dimensions of sustainability: economic, social and environmental. The initiative is supported by the World Travel and Tourism Council (WTTC), World Economic Forum, International Tourism Partnership, and EarthCheck, amongst others. Economic indicators of the number of arrivals, receipts, jobs and investment are collected at a global scale by WTTC and UNWTO amongst others. The Dashboard is now being developed further to include country and destination monitoring.

Bond University, Department of Hotel and Tourism Management

Sealing the Deal: Factors Influencing Guest Satisfaction with Accommodation Daily Deals

Cox (2017) reports on a recent survey of the consumer experience of accommodation daily deals. Despite their popularity, little research has explored the consumer experience of accommodation ‘daily deals’. The survey reveals a high level of satisfaction with accommodation deals. Five factors influence satisfaction, namely “trade-offs” associated with purchasing deals; their value/integrity; customer delight with the stay; hotel staff’s knowledge of the deal; and redemption challenges.

Read the report - Sealing the Deal: Factors Influencing Guest Satisfaction with Accommodation Daily Deals